Brand awareness is officially the top business-to-business (B2B) marketing objective for 2024, according to a report by Sagefrog Marketing Group. Which makes sense since “a strong brand sets a company apart in…
We all have our own definitions of leadership. But true leadership, the kind that is recognized, respected, and leaves a mark, isn’t just about holding a title. It’s about…
Hiring managers are always looking for the best possible candidate. Often, they’d like to fill an open position with a person who’s similar to the good employee who left. What would…
Make gratitude our mission As Thanksgiving week unfolds, let’s pivot our thoughts to a powerful but often overlooked aspect of leadership: gratitude. It’s more than a courtesy; it’s a cornerstone…
Car dealerships sometimes sponsor car giveaways to promote their dealerships. They set the competition in such a difficult manner that it’s nearly impossible to win. In this case, they allow…
Customer relationship management (CRM) is a hot topic in the sales industry. But sellers may not even understand why. The more knowledge a seller has, the more effectively they can utilize CRM…
It’s Christmas Eve. A time of stillness, reflection, and anticipation. In the world of leadership, this night offers a unique opportunity to ponder gratitude. Gratitude isn’t loud. It’s a quiet…
Last week South Carolina played a tough game against Duke. At one point in the game, a South Carolina player blew a kiss at a Duke player after she hit…
Zama’s Jeremy Bradley gives advice on how to grow a business in the deep-tech space. In the past several decades, technology has profoundly altered our lives, both personally and professionally.…
Dell predicts that generative AI will move from theory to practice, powerful PCs will unlock more AI advancements and zero trust will become central to cybersecurity practices. Dell Technologies Ireland…
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